Keyword Importance

Top reasons why you should use Wise Optimizer for keyword selection:

1 . Strategic Keyword Selection:

Choosing the rich keywords is an important first step for a successful SEO campaign. Select the content-rich targeted keywords or keyword phrases for maximum exposure and you will generate qualified traffic on your website. If you are uncertain of the best possible keyword phrases for your business then Wise Optimizer can assist you in determining what keyword phrases are being searched most frequently.

2. Understanding Your Keyword Market:

A thorough analysis of your keyword market(s) will ensure proper keyword selection. Our keyword analysis techniques identify opportunities.

Current Search Engine Ranking analysis

Competitive search engine ranking analysis

Related words

Synonym analysis

Keyword popularity

Relevance to business and market space

Define keyword relevancy for served market

Review website visible text for possible keywords

Review competing websites for possible keywords in meta tags & visible text.

Once the Finalized keywords and their popularity defined. The popularity for each keyword needs to be tempered with a relevancy value and supply/demand metrics. Keyword relevancy is a measure of those visitors who are truly looking for your products and/or services. Those keywords that have a combination of favorable supply/demand, popularity, and relevancy are sorted in descending order to reveal the best keywords.

3. Keywords:

• Identify Targeted Keywords (and phrases)
• Breief Customer Survey
• Wise Optimizer Tools
  
• Search Popularity
• Supply Popularity
• Supply/Demand Analysis
• Online and offline tools
• Target Keywords Selected
• Home Page and landing pages optimization
  
  
• Wise Optimizer Analysis:
  • Keyword Placement
  • Keyword Density
  • Meta keyword density (title, description, keywords)
  • Optimization title tags with respect to the page content.
  • Link code and anchor text
  • Content editing to match page-specific keywords